Analytics

iStock_000020482237XSmallOne of the essential elements of any successful e-commerce venture is good analytics.  Web analytics allow you to track your website’s activity by providing data like how many people visited your site and from where they came.  It will give you the ability to analyze what is working and what isn’t.  Google offers a free analytics tool called Google Analytics.  It requires a Google account and the ability to add code to the site.