Search Engine Optimization, otherwise known as “SEO”, is the process of optimizing your website so that it achieves higher organic ranking with search engines.
There are a number of factors that can influence where your site ranks on the search engine results pages (SERPs). SEO can be broken down into two categories: on-site optimization and off-site optimization.
Although on-site optimization plays a smaller overall role in where your sites shows up on search results, it is still extremely important. In crowded markets that have a lot of websites vying for high rankings, it is important to let Google and the other search engines know that you have a website that includes your target keywords in the right places. Your site must also be fast and easy to navigate. It is also very important not to over-optimize your website. Google’s spiders are adept at identifying spammy websites that are there simply to rank high. Good, applicable content is the key to ranking high and avoiding any negative action by Google.
Google, and to some degree all search engines, are putting more and more importance on the number and quality of the links to your site from other websites. The higher the page rank of the sites that link to you – the better. The process of soliciting inbound links for your site is called link building. The best way to gain new back links is to build a high quality website with interesting and information content. There are a number of services out there through which inbound links can simply be purchased. Google frowns on this type of linking and will demote your site if it determines that your site has “black hat” links. It is essential to find inbound links from high ranking websites with applicable subject matter.
For more information about how JFC can help you optimize your website for search, please visit our contact us page.