It is no secret that social media has become an important element of our lives. Utilizing social media as an e-commerce marketing channel is still being figured out. But it can only help you grow your company and your brand so it is an essential part of any savvy internet marketers game plan. Some social media platforms suit certain products better then others, but there are very few cases where it is not beneficial to open Twitter, Facebook and YouTube accounts for your company and interlink them with your website. Although many people use social media for their personal lives, setting up social media accounts that are optimized for e-commerce businesses requires some experience.